EDITOR.ID, Jakarta,- Addressing the rapid development of 4.0 digital-based communication, Sekolah Tinggi Ilmu Komunikasi (STIKOM) Interstudi held a public lecture by presenting practitioners and digital industry circles.
The purpose of this event provides additional experience on how to create creativity by utilizing digital technology. Also teaches strategies for doing business using digital world tools such as utilizing social media.
This event can also provide an overview of the current issue of the era of industrial revolution 4.0 with practitioners of communication and digital business.
The outdoor public lecture which was packed with the title Creaction, “Reach Your Success With Digital Movement” on the Campus of the Stikom Interstudi College of Communication Sciences on Wednesday (05/29/2019) presented resource person Jojo S Nugroho Managing Director Image PR and also Chairperson of the Association of Companies PR Indonesia.
Then also presented Arya Gumilar GM SAC Indonesia Founder Kayuapi Digital Reputation. The event was moderated by Abraham Leiwakabessy.
Chairman of the STIKOM Interstudi Broadcasting Department Suhendra Atmajaya said, in the professional world the field of communication has experienced very rapid development.
“Through social media specialists such as buzzers, influencers, vloggers and bloggers, we must understand a lot of social media and digitalization media such as digital journalists, SOE specialists, Product reviewers and digital marketers or e-Commerce,” he explained.
Jojo S Nugroho Image Director Managing Director PR said that learning to branding a brand or corporation can begin with how the communicator built his personal image in an account on social media. How much he gets followers or other parties who like.
Jojo’s presentation answers students’ questions on how to address the development of concrete digital communication movements. According to Jojo the simplest thing is to practice from comparing yourself.
“Just branding ourselves before you compare other people’s brands or companies,” said Jojo S Nugroho Managing Director Image PR on the sidelines as a guest speaker at the Creaction-themed Discussion, “Reach Your Success With Digital Movement” on the Campus of the Stikom Communication School Interstudi, Wednesday (05/29/2019)
According to Jojo, from there if we can already use our own social media, at least this will become an exercise. “This is very interesting before students enter the workforce,” said the communication practitioner who is also the Chairperson of the Indonesian PR Company Association.
